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Article: I Don’t Chase Balance — I Just Know When to Stop

I Don’t Chase Balance — I Just Know When to Stop

What does success look like after building a fashion brand from the ground up while raising three children? In a recent interview with Here There Everywhere, Vic and Bert founder Mel Vincent shares an honest reflection on motherhood, entrepreneurship and the lessons she's learnt along the way.

From identifying a gap in the Australian fashion market to growing Vic and Bert organically without loans or outside investment, Mel discusses the realities of running a business, the importance of resilience, and why loyal customers remain her greatest measure of success. Alongside stories of family life, creativity and personal growth, the interview offers a thoughtful insight into the woman behind the brand.

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Black Friday Sales

Why We're Not Participating In Black Friday Sales

Black Friday and Cyber Monday have become global shopping extravaganzas, urging us to fill carts, empty wallets, and snap up deals we didn’t even know we “needed.” But here at Vic and Bert, we’re s...

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Model wearing the Otis Cardigan in 100% brushed cashmere in grey by Vic and Bert

The Cashmere Edit: A Timeless Investment for Every Australian Woman

At Vic and Bert, we believe that building a wardrobe with pieces that feel comfortable, look elegant and last for years starts with choosing quality fabrics. Cashmere knitwear is one of those class...

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