Why We're Not Participating In Black Friday Sales

Why Vic and Bert Are Sitting Out Black Friday

Black Friday and Cyber Monday have become global shopping extravaganzas, urging us to fill carts, empty wallets, and snap up deals we didn’t even know we “needed.” But here at Vic and Bert, we’re saying no to the chaos.

Why? Because we’re proudly committed to fostering a greener, more sustainable future — and that means stepping off the Black Friday bandwagon. Instead of slashing prices, we’d rather take this moment to talk about what really matters: timeless design, ethical production, and thoughtful consumption.

The Trouble with Black Friday

Let’s be honest — Black Friday is the poster child for overconsumption. With flashy discounts and ticking clocks, it pushes us to buy things we didn’t plan for and, more often than not, don’t actually need.

Behind the hype lies a darker reality. The rush to produce cheap, mass-market goods leads to corner-cutting on quality, labour rights, and environmental impact. Fast fashion booms during this time, flooding the market with poorly made products that are quick to wear out and quicker to be tossed.

Australians buy 27kg of clothing per year and discard 23kg of it. That’s an entire wardrobe in, and another out, every year. Globally, a whopping 91% of Black Friday buys will end up in landfill, taking decades (or longer) to break down. And let’s not even start on the packaging waste!

It’s a cycle we can’t keep up with — and don’t want to.

Why We Don’t Discount

At Vic and Bert, we believe in creating garments that are worth their weight — not their markdown. Every piece we design is thoughtfully crafted to endure, with timeless styles that don’t care about the latest trend report. Why? Because timeless fashion isn’t just better for your wardrobe; it’s better for the planet.

Our products are made from premium, sustainable materials like wool, alpaca, and cotton. These aren’t just buzzwords for us. They’re part of our core commitment to reduce environmental impact while delivering garments you’ll love for years.

We also produce in small, carefully sized runs, partnering with family-owned factories to avoid overproduction and waste. It’s slower, yes — but better. Our approach values quality over quantity, and it’s how we ensure every piece meets the standards we believe in (and you deserve).

So, no, you won’t see a flash sale here. Discounting would undervalue the heart, soul, and quality behind every item. Our garments don’t need a discount to be worthwhile — they’re designed to be an investment, not a bargain bin find.

Let’s Buy Better, Not More

We get it — the lure of a deal can be strong. But instead of diving into the Black Friday frenzy, why not take a step back? Ask yourself: Do I really need this? Will it bring me joy next year, or the year after?

At Vic and Bert, we’re here for the long haul. We want our pieces to live in your wardrobe for years, becoming those go-to items you can’t imagine life without. That’s why we’re skipping Black Friday and sticking to what we do best: creating timeless, sustainable, high-quality clothing.

So, while the world gets caught up in the rush, we’re inviting you to slow down with us. Let’s choose better, not more.

Because fashion shouldn’t just look good — it should feel good too.

Buy less, choose well, and love what you own.

Mel x