In 2011, Vic and Bert embarked on their journey in the picturesque town of Lorne, Victoria, a place they still hold dear as the home of their flagship store. This creative endeavor was ignited when Melanie, a seasoned designer with over 25 years of experience in the fashion industry, made the leap from London to Lorne.

The essence of Vic and Bert was born from a vision of simplicity and affordability, coupled with impeccable craftsmanship. Their collections are thoughtfully designed to blend seamlessly across seasons, offering versatile styles that can be customized to suit every individual. This brand is where the worlds of femininity and masculinity converge, resulting in a harmonious fusion of influences.

Central to their ethos is an unwavering commitment to utilizing premium fabrics and yarns, ensuring that each garment not only looks stunning but also feels exquisite to wear. The meticulous attention to detail in the fit and execution of every piece exemplifies their pursuit of sartorial perfection.

Vic and Bert have not only made their mark in their hometown of Lorne but have also found their place in selected premium boutiques across the United Kingdom. Their presence is a testament to their dedication to offering exceptional fashion to discerning individuals, no matter where in the world they may be.